Month: May 2022
Blotout tagged by Pixated to Provide Brands Measurable Ad Performance Results In Post-Cookie World
Blotout and Pixated together provide clients with advanced measurement, attribution, and activation for the cookieless era.
REMONT, Calif., May 24, 2022 /PRNewswire/ — Blotout, a customer data platform that solves data loss and builds trust by capturing and activating customer data and putting it in the hands of enterprises, today announces its partnership with the performance marketing agency, Pixated. Together they provide clients with advanced measurement, attribution, and activation for the cookieless era.
Home health kits: on the pulse of medical tech
Until a few years ago, home health kits used to be treated as a novelty. DNA testing brand 23andMe gained huge popularity with its kits, but the vast majority of other at-home health testing products were seen as fun experiments rather than serious diagnostic tools. The rise and fall of Theranos – a health tech company touted as a revolution in blood testing before its claims were proven to be false – had made investors and consumers more skeptical than ever of direct-to-consumer health innovations.